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12.11.2013

The NBK-Group successfully completed a large-scale and strategically important project on evaluation of the Concern "Kalashnikov" and the brand "Kalashnikov" value. The evaluation results obtained by our company are a kind of a "road map" of the economic development of JSC "Concern "Kalashnikov" in the medium term.

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One of the priorities of NBK-group is working with intellectual property: patent expertise, patent&marketing research and valuation of intangible assets. We use modern techniques and best available for today information systems for gathering and analysis of patent information. When estimating the value of intangible assets appraisers used not only theirs knowledge in the economy, but also analyze the characteristics of innovative technology.      Full story
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Concern "Kalashnikov" was viewed

12.11.2013
Concern "Kalashnikov" was viewed

The NBK-Group successfully completed a large-scale and strategically important project on evaluation of the Concern "Kalashnikov" and the brand "Kalashnikov" value. The evaluation results obtained by our company are a kind of a "road map" of the economic development of JSC "Concern "Kalashnikov" in the medium term.

As is well-known, the Concern Kalashnikov is destined for uniting the potentials of the strongest Russian defense enterprises, which are capable of producing reliable small arms and high-precision technology (HCT) for the revival of the arms production in Russia. The concept of the Concern creation involves the gradual integration of the following companies: JSC "Concern" Kalashnikov "(formerly JSC "NPO "Izhmash"), JSC "IMZ", JSC "Molot", JSC "KBAL im. L. N. Koshkina", JSC "NITI " Progress" and others, as well as the newly formed "infrastructure" companies into its structure. The magazine The secret of the company reports on the current situation of the Concern "Kalashnikov".

The logic of modern development demonstrates that large corporations that actively promote their products can compete in the global market rather than individual products or complexes. Holding companies Beretta Holding Group (Italy) and Fabrigue Nationale de Herstal (Belgium), which are represented as large multinational corporations, can serve as models in the field of small arms and light weapons.

The evaluation results obtained by our company are a kind of a "road map" of the economic development of JSC "Concern" Kalashnikov" in the medium term, serving as a planning and control tool of the key indicator of the stock company activity - its cost - says Alexander Andrianov, chief of Financial and Investment Analysis of "NBK-groups."

One of the main tasks set before the Concern by the countrys leadership is a precondition for the effective management and commercialization of the brand Kalashnikov and its components.

Brand evaluation "Kalashnikov" conducted by "NBK Group" was based on the current financial and economic main indicators of the concern activity in the field of small arms and moderately conservative forecast of development in this direction. Also, the possibility of expanding the scope of the brand presence in the market was taken into account - the release of the goods for sports and hunting, souvenirs, as well as access to a whole new area, such as motor-car construction.

The brand Kalashnikov is a global brand with great recognition and reputation on the markets of the majority of countries. Unfortunately, neither in the days of the USSR nor in the subsequent time, nobody paid sufficient attention to the defence and protection of intellectual property constituting the basis of the brand. Currently the legal protection of the brand abroad is practically absent, that allows manufacturing and selling all kinds of variations on the theme of the legendary weapons with impunity - says Chief Executive officer of "NBK Group" Albert Ayginin.

Under the circumstances it is often mentioned in the press assessment of the value of the brand Kalashnikov at the level of 10 billion dollars more likely to indicate on its considerable potential. However, even in the current situation the brand "Kalashnikov" could take its rightful place among the most valuable brands in Russia.

Experience and professional knowledge of NBK-Groups experts allowed the global scale company and brand evaluation project to be implemented under the conditions of aggressive duration. NBK-Groups expresses its gratitude to the Concern management, as well as to the heads and staff of relevant departments for the effective assistance in collecting and analyzing of information necessary for the evaluation, that become especially important under the conditions of very tight deadlines during our assessment work.

After completion of the project "NBK Group" continues cooperate with the Concern in the task of national importance - the organization of protection and promotion of the brand "Kalashnikov".

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